
Nate Jones (@JonesOnTheNBA) recently made an argument against Tim Duncan’s private, quiet approach to life in the NBA. It’s one he’s been making for a long time. The argument goes like this: basketball – regardless of the product’s essence – is an entertainment business. Tim Duncan is an interesting person and an important basketball player. In the hands of the right writers and interviewers, Tim Duncan could be marketed as a fascinating public figure. Therefore, opening up to the media should increase Tim’s brand recognition and that of his team. In Duncan’s case, it would also be good for basketball in general (and the NBA in particular) if Tim did so, because he embodies rarefied, virtuous qualities on and off the court. There are templates for Duncan to follow such as Steve Nash, but regardless of how he does it, Tim Duncan should become a more public person, at the very least showing his interesting personality to the national media. In fact, one could argue (as Jones does), Tim Duncan’s salary is paid precisely because more athletes don’t follow his quiet path. Duncan may not like it, but morality appears to demand that he seek an active public profile for the benefit of the league. Continue reading






